Benefits of Using a Shopify Blog
With the Shopify blog, you build your readership in your online store. You maintain a consistent feel between your store and your blog; They are located on your site as different pages with the same look. You manage content through a single admin to update your store and blog. This system is easy for both you and your customers.
More than 2.8 million blog posts are written every day. This means a lot of content, and this number is constantly growing.
You need to find ways to stand out and drive traffic and sales to your business. Blogging is a big part of an ecommerce marketing strategy, but many people are unaware that every Shopify site includes a blog.
You may already be using WordPress or another platform for blogging. Unfortunately, these external platforms were not developed for editing with Shopify. So let’s take a look at how a Shopify blog works, the functionality it offers, and how it integrates your blog with your ecommerce store.
Blogging with Shopify: Rudiments
For most e-commerce blogs, Shopify’s features are many and sufficient to meet your needs. It’s free and it’s a quick and easy start. You can add images and videos, it has a nice visual editor, has an automated SEO system for title and description. It has basic blog information such as the ability to schedule future posts, edit comments and tags. It’s not as powerful as dedicated blogging systems like WordPress, but you might not need all that functionality.
Shopify Blog and Another Blog Platform
If you already use WordPress (or any other platform like Medium or Tumblr) for your blog, you can integrate your external blog into your Shopify store. However, there are a few important points you should know about this setup:
SEO Impact: A blog on other platforms must be loaded as a subdomain within Shopify; cannot be added as a subdirectory. (The blog URL will be blog.mywebsite.com instead of mywebsite.com/blog). This difference can have SEO implications.
Extra Effort: There will be double sign-on and separate mode of management on both platforms (Shopify and your blog).
Confusing Design Differences: Your blog platform will have a completely different website design than Shopify; The two themes have been developed in completely different languages. One option is to find a relatively similar theme and customize the colors to match your Shopify site, but customers can be confused by minor differences. For the interface to feel completely seamless, you need to create a custom theme. In this case, whenever you want to make any changes to one theme, you will have to change the other.
Complex Analytics: Using Google Analytics for cross-domain tracking requires a specific configuration. If you want to understand how your customers interact with both domains, your Analytics account will need to be tweaked.
If you’ve already created a blog on another platform, you can move content from that platform to your Shopify blog. This will improve your store’s conversations and SEO by keeping your blog in the same space as your store. We have a great suggestion for this process:. With this website, you make it quick and easy to transfer existing blog posts to Shopify.
If you like this article, you can read more about Shopify.